“Social media marketing refers to the process of gaining attention through social media sites”
Social media marking (SMM) is marketing through social media sites like Facebook, Twitter, and YouTube all these mediums can be used to promote any news or product by a digital media. Social media marketing usually concentrates on efforts to create the content which attracts the audience and encourage the audience to share the same across their social media.
These websites allow individuals and business to interact with one another and build relationships between communities online.
The information shared by any individual or business associate through any social networking site behaves as information received from a trusted medium. So customers can interact with them directly.
Now social networking websites act as word of mouth. Social networking sites and blogs allow followers to “retweet” or “repost” comment made by another on the same platform. So the product is promoted automatically. By doing the repost and retweet he connection of the particular user are now able to see the message, therefore reaching more peoples.
Because the information about the product is posted and is getting repeated by Individuals more traffic is brought to the product or company.
The aim of social networking sites are based on building virtual communities, then allows the customers to show their needs, wants and values on an online portal.
Thorough social networking sites, companies can interact directly with their individual followers so a loyal relationship builds automatically between the provider and customer. The one who is using social marketing can limit the products to a narrow target audience.
Social networking sites also include much information about the product and their service prospective the clients must be interested in.
The questions raised by the customers are posted online so they know the exact need of the customer so they know the buying signals.
Understanding the buying signals can frequently help his sales and followers of that product.